10% Happier

Ahoy! is credited with soup-to-nuts creative and production on this massive project with Dan Harris of ABC Good Morning America. We developed the concept, then orchestrated a 12-day, cross country bus tour, shooting in NYC, Washington DC, Virginia, New Orleans, New Mexico, Texas and Los Angeles. The result was the best performing media in the 10% Happier app's history, a best selling book and a lot of broadcast air time on ABC.

In his book, "10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works–A True Story," Harris candidly shares his path to finding peace amidst the chaos. Drawing from neuroscience, spirituality, and personal experiences, he unveils a surprising solution: meditation.

Through expert guidance and engaging meditations, the 10% Happier app empowers individuals to cultivate a daily mindfulness practice that extends beyond the screen. By taming the incessant inner voice, users can unlock profound mental wellness and make lasting positive changes in their lives.

Join us on this captivating visual journey as we explore the remarkable world of 10% Happier. From the inner sanctum of network news to the fringes of America's spiritual scene, this video offers a transformative takeaway that has the potential to change lives.